How do Heap’s APIs work?
Our APIs attach context to events and user information that Heap automatically captures, so you can use autocaptured data to answer the questions you care about.
Want to know if a user was “on a free trial” when performing an event? Whether the event created an account? What their job title was? What company they work for? Heap’s APIs can bring that information in.
APIs = Endless Flexibility
Tie backend data to front-end experience
Customer interactions don’t just happen on your site. Call center conversations, in-store purchases, interactions with your sales team: with Heap’s APIs, you can make sure this data gets connected to the behaviors you’re tracking on your site or app.
APIs for every Industry
Heap’s APIs ensure that you have the data you need to answer questions, regardless of the industry you’re in.
For retail and ecommerce companies:
Offline or in-store purchase events, customer lifetime value metrics, shopping preferences, location, gender, and more.
For SaaS and tech companies:
Offline interactions like conversations with sales reps, as well as user properties like job title, department, and location.
For Financial Services companies:
Call center interactions and offline events events like “loan approved,” as well as user properties like account type or loan amount.
For All Companies:
Robust information about user properties, so that you can understand who your users are and what they do.